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Chapter 1 Spurious Correlations, LLC

What happens on the journey from data to a decision? This is the central question that motivates us in applied business calculus, and this first “mini-project” is an opportunity to take that journey on a small scale.

In this project, your goal is to write a draft of a short business plan for your own (presumably fictitious) sole proprietorship. Using real data, you'll identify a trend that you think has profit potential in the next 3-5 years; a seemingly-unrelated and yet highly correlated trend that tracks it closely; and put together a proposal to capitalize on them both.

The goal of this mini-project is to become accustomed to the data-driven process of decision-making, from data sourcing and collection, to data entry and modeling using Excel, to analysis and communication of your results in written form.